The Unique Art of Marketing: Therapy vs. Coaching

Marketing a therapy private practice and marketing a coaching business require fundamentally different approaches.

While therapy often appeals to clients seeking relief from pain or emotional challenges, coaching typically attracts individuals driven by goals, growth, or transformation. Recognizing these distinctions is essential for crafting a message that resonates with your audience.

In my journey, I discovered a "blue ocean" in the crowded sea of therapy offerings by specializing in EMDR (Eye Movement Desensitization and Reprocessing). This unique niche not only set my practice apart but also attracted a steady stream of ideal clients. Blue ocean marketing involves creating a new market space—free from intense competition—by offering something distinct and valuable. For therapists and coaches alike, finding your "blue ocean" can be transformative. Through years of experience, I’ve also explored key marketing theories that have reshaped how I approach outreach and engagement.